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October 21, 2016
I’ve been kind of under the radar for a while. Today, however, signals the culmination of a few months of prep to design a new website and a brand new look! All of the editing, tweaking, double-checking, and the various other “-ings” were completed (mostly) in the single moment when I clicked on the button labeled Publish on my website today.
I dropped off the social media radar in January, something no business can really afford to do these days. But, I found myself so uninspired about what to post. My tired looking website seemed so uninviting, and yet I had no zeal to do anything about it. That lead me to the realization I was tired in general, my site was kind of cold looking, my look looked like a corporate letterhead. Turns out I was feeling a bit burnt out on product design as well. Not good.
I thought it might take me a few weeks to get my act together. Turns out, several months have passed and it’s been a journey. In addition to the obvious online changes, there have been details to attend to behind the scenes. It’s a bit of the “House That Jack Built” kind of saga. Starts with an idea, which leads to a step, to another and on and on.
I have a new, kind of organic look. I'm a nature girl at heart and that's where I discovered my direction. I always linger over photos of flowers, my sketchbooks are full of flowers, leaves and such. While I don’t have a garden, I still get giddy with every seasonal change. You know you're on the right track when your heart goes pitty-pat, and you get that tickly feeling inside. In addition to the new, more artsy nature look, there are new products, familiar products, and updated products. There are new photos, new choices, new options.
I now have what I have come to call my “Fun Logo” in fun colors. I’ve had a corporate-ish look for a really long time. The image it projected never really felt like me. I’m not, in my opinion, of the corporate ilk, nor are my designs. So I set out to determine what would make my my new look rock. There have been several iterations, and a bevy of color palettes. To satisfy my inability to make up my mind about what colors to use, I used them all. It’s not quite the everything-but-the-kitchen-sink type of decision, but I now have enough color choices to satisfy all my moods for quite some time. Who knew color-coordinated product labels could be so exciting (I really have to get out more, right.)
I’m so happy to finally share this with you. I believe I’ve made the site easy to navigate. I’ve kept the menus simple, the collections logical, filled up on more photos, and better informational descriptions. Just holler if you have any questions. And, while I can’t imagine any problems arising after a major remodel (ha), let me know if you find anything buggy and I’ll fix it.
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